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3 Steps To Develop a Marketing Campaign for a Property Developer

Developing your online marketing campaign should clearly answer and solve the problems of your target market. Any campaign should touch the pain points of your market and provide an easily achieved solution for them. Your campaigns should be: Targeted - clearly focused on your ideal market. Develop your target market (or persona) to clarify who your ideal clients are, likes, dislikes, hobbies etc. Differentiate - how are you setting yourself apart from your opposition. Segment - move your prospects through your pipeline depending on the stage they are in the sales cycle. Results - set the results you want to..  - Read More

Top 5 Challenges Facing Marketers of Property Companies

The challenges faced by property investment and property development companies stems from the industry and market that they operate in. This includes: High transaction value - the price per property is a significant price for prospective clients High-profit dollars - the profit dollars are generally high High leverage - there is a high leverage on both time and money Large potential market size - everyone needs housing. These all combine to make the property development market extremely competitive. Everyone wants to be involved and everyone has an opinion. Over the last few years, the market in Australia has become more..  - Read More

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